Marketing

Category introduction

Marketing in this industry is a bit of a funny one. On the surface, it looks simple. Get a website up, throw your profile on a few directories, maybe run an ad or two and wait for the bookings to roll in. In reality, it’s rarely that straightforward.

What you’ll quickly realise is that most of your competition is doing exactly the same thing. Same photos, same vague descriptions, same listings buried on page three of Google where no one’s looking. So if you want consistent work and better quality clients, you’ve got to be a bit smarter about it.

This section breaks down what actually works. From directory advertising and SEO to branding, websites, and how to position yourself properly. Not in a corporate marketing waffle sort of way, but in a practical, “will this get me more bookings or not?” kind of way.

We’ll also touch on the stuff people don’t always talk about. Like why some directories are basically invisible, how agencies quietly use backlinks to boost their own rankings, and why throwing money at ads without a plan is usually a waste of time.

At the end of the day, good marketing isn’t about being everywhere. It’s about being visible in the right places, to the right people, and looking like you know what you’re doing when they land on your page. Get that right, and everything else becomes a lot easier.